Real Estate News
AI Is Rewriting the Rules of Real Estate SEO
As search habits shift to AI tools, agents should target ready buyers and sellers through local expertise, strong calls to action and multimedia content. Read More
RE Q&A: Should I Let Buyers Rent Condo?
Until a sale is finalized, the legal owner could face damage, liability or deal complications if the buyer occupies the property early. Consult an attorney first. Read More
The Hidden Dangers of Digital Clutter
Every click leaves a trail. Experts warn digital clutter exposes users to scams and privacy risks. They urge regular cleanups and tighter online security. Read More
Boost Cold Email Opens with Smart Subject Lines
Effective cold email subject lines are personal, concise and relevant. Try testing different styles and avoiding clickbait to drive higher open rates. Read More
NAR: Housing Sector Feels Strain on Shutdown
Real estate buyers and sellers are facing increasing uncertainty and delays. The wider economic impact will be significant if Congress doesn’t come together, NAR said. Read More
The $280 Shift in Affordability Every Homebuyer Should Know
If you paused your plans to move because of high rates or prices, it may finally be time to take a second look at your numbers. Read More
Mortgage Rates Decline Again, Nearing a 2025 Low
The average rate on 30-year mortgages rate slipped to 6.27% from 6.3% last week, while 15-year rates dropped to 5.52% from 5.53%. Read More
Building Trust Through Authentic Branding
Realtors can stand out online by defining a clear, human brand voice rooted in their values while showing personality, consistency and authenticity across every post. Read More
Builder Expectations Rise in October
Builder confidence reached its highest level since April as builders grew more optimistic about future sales and a stronger market ahead. Read More