Real Estate News
Getting Better Results From AI Chatbots
Vague prompts lead to weak replies. To get better AI results, be clear, specific and give context. Refine the search and repeat it until it works. Read More
Using Air-Purifying Plants For Indoor Health
House plants that include common ivy, spider plants and peace lilies can help reduce stress and improve air quality. Use caution near pets and children. Read More
More Florida Seniors are Choosing to Rent
A growing number of older adults in Florida are renting instead of owning. From 2013–2023, senior renters rose 22% in Miami and over 80% in Jacksonville. Read More
NAR Secures Real Estate Wins in Tax Reform Bill
New tax law includes deductions, affordable housing incentives and pro-homeownership measures, driven Realtor advocacy nationwide. Read More
Think No One’s Buying Homes Right Now? Think Again.
If you’ve seen headlines saying home sales are down compared to last year, you might be thinking – is it even a good time to sell? Read More
Mortgage Rates Fall Lowest Level Since April
Rates on 30-year mortgages fell to 6.67% from 6.77% last week, while rates on 15-year mortgages declined to fell to 5.80% from 5.89%. Read More
Help Florida Realtors ‘Clean Up Florida Waters’
The major cleanup effort continues throughout July, as Realtors and others clear trash and debris from beaches, lakes and other waterways in their communities. Read More
Turn Waiting Time Into Wow Time
What callers hear while waiting on the phone can shape their impression of your business. Use that time to sound current, helpful and consistent with your brand. Read More
Census Shows Big Age Gaps Across Florida Counties
Florida has one of the nation’s highest median ages, but 22 counties saw a drop in median age since 2020, showing wide age variation across the state. Read More