Real Estate News

 NAR economists project lower rates, rising inventory and a 14% sales increase in 2026, though progress will vary by market as affordability and supply differ locally.  Read More  

 The Fed cut its key rate by 0.25% to about 3.6% and signaled a possible pause on future cuts. The rate decrease can help ease mortgage rates, but not immediately.  Read More  

 NAR’s latest outlook points to rising demand in 2026, with Jacksonville noted for job growth, income gains and a better balance between prices and wages.  Read More  

 Experts say sellers should focus on repairs that affect safety, function and maintenance. Strategic fixes — not luxury upgrades — help homes show better and avoid deal-killers.  Read More  

 Agents are leaning on calmer, psychology-based tactics to negotiate concessions, using timing, framing and high-value, low-cost trades to keep deals moving.  Read More  

 AI can boost efficiency, but businesses still need people to personalize outreach and close deal. Blending AI insights with human expertise delivers better results  Read More  

 A new survey shows buyers are focusing on design for 2026, favoring calming paint colors, flexible layouts, quality finishes and curb appeal over square footage alone.  Read More  

 A talent-focused approach, including selective recruiting, clear vision and strong culture, can help brokers build businesses that stay steady in shifting markets.  Read More