Real Estate News

 AI tools now influence how consumers discover agents. Consistent bios, reviews and fresh local content help real estate pros appear in generative search results.  Read More  

 In a world drowning in content, the real competitive edge is showing up online as your real self — not a polished imitation, says a personal brand strategist.  Read More  

 Debt falls on a spectrum. Mortgages and student loans can build long-term value, while high-interest credit cards and payday loans can strain budgets if not repaid quickly.  Read More  

 NAR is launching short trademark-education videos to help members and associations use the Realtor marks correctly and preserve the brand’s legal strength.  Read More  

 NAR is launching short trademark-education videos to help members and associations use the Realtor marks correctly and preserve the brand’s legal strength.  Read More  

 A long-standing fence dispute could raise issues for sellers. An expert says confirm the survey, explore agreements, consider legal options and disclose to buyers.  Read More  

 Rental listing scams are rising, with hijacked and phantom posts using real agents’ photos and identities. Protect yourself by learning the risks.  Read More  

 Real estate pros who understand the basics of the mortgage interest rate deduction can help customers make choices that align with their financial goals.  Read More  

 Podcasting can help real estate pros broaden their brand. Clear audiences, consistent formats and strong promotion drive growth and exposure.  Read More