Real Estate News
Why Empathy Matters When Working With AI
New research suggests empathy and perspective-taking may matter more than prompt skills when working with AI, helping users collaborate better and boost performance. Read More
Home Updates That Actually Pay You Back When You Sell
Planning to sell this spring? While you may be tempted to hold off until the first blooms or the spring showers hit, that's actually waiting too long to get started by today’s standards. Read More
Fla.’s 2025 Housing Market Ends on Positive Trends
Florida Realtors: Single-family home sales were up 0.9% YoY, median prices were stabilizing and inventory levels suggested a return to normal season patterns. Read More
Realtors Rally for Key 2026 Real Estate Policies
Great American Realtors Days begins today, bringing members to Tallahassee to spotlight housing, property rights and tax issues for the 2026 session. Read More
Builder Sentiment Loses Ground at Start of 2026
Builder confidence weakened as affordability pressures persisted, yet lower rates, price cuts and incentives are giving buyers more leverage. Read More
Older Owners Drive Recent Household Growth
Older owner households are driving growth and holding homes longer, while younger households enter as renters, shaping inventory, turnover and rental demand. Read More
Why Authentic Content Will Win in 2026
Realtors are using AI to save time, but experts say posts perform best when agents add personal insight, local knowledge and an authentic voice. Read More
Are Big Investors Really Buying Up All the Homes? Here’s the Truth.
It’s hard to scroll online lately without seeing some version of this claim: “Big investors are buying up all the homes.” Read More
30-Year Mortgage Rate Falls to 3-Year Low
Rates on 30-year mortgages fell to 6.06% this week from 6.16% last week. A year ago, the rate averaged 7.04%. Rates on 15-year fixed-rate mortgages dropping to 5.38%. Read More