Real Estate News
Small Gestures, Lasting Real Estate Bonds
Small, meaningful pop-by gifts help agents stay connected with past customers, show appreciation and encourage referrals without feeling overly promotional. Read More
AI Becomes a Game Changer for Agents
AI tools can help agents build business plans, write marketing content and streamline operations when used with detailed, well-crafted prompts. Read More
Strategies to Keep You Safe in the Field
Real estate is rewarding, but it comes with risks. Use safety protocols, including Forewarn, help you stay protected while serving customers with confidence. Read More
The Reason Homes Feel Like They Cost So Much (It’s Not What You Think)
Scroll through your feed and you’ll see plenty of finger-pointing about why homes cost so much. Read More
Rates at Lowest Level in More Than a Year
The average 30-year mortgage rate fell to 6.19% from 6.27% last week, while 15-year rates dropped to 5.44% from 5.52% last week. Read More
Florida Home Sales Up, Prices Leveling in Sept.
Florida Realtors Chief Economist: Driven in part by recent lows in mortgage rates, Sept. existing single-family home sales up 13.6% YoY; condo-townhouse sales up 8%. Read More
Insurance Reforms Return $1B to Drivers
Progressive will issue refunds to its Florida auto policyholders, averaging $300 each, after insurance reforms cut losses. Other major insurers may soon follow. Read More
More Gen Z Adults Living With Parents
Rising rents and stagnant wages have pushed more young adults to live with their parents—up 6.3% in a decade—as affordability and housing supply tighten. Read More
U.S. Existing-Home Sales Increase 1.5% in Sept.
[[{"value":"In the South, existing-home sales climbed 1.6% in September and nearly 7% year-over-year, outpacing other regions as lower mortgage rates improved affordability. "}]] Read More