Real Estate News
Inside the 2025 Florida Realtors Member Profile
Realtors in Florida are experienced, community-minded and committed to housing. The 2025 profile details their income, activity and demographics. Read More
“Style” Sells: Marketing Lessons from Taylor Swift
Taylor Swift’s album rollout offers lessons for agents: tease details, use visual themes and tell a listing’s story to engage buyers and build lasting interest. Read More
First-Time Buyer Program Offers Key Guidance
UF’s First-Time Homebuyer Program helps Floridians learn the full process, from loans to closing. Taught statewide, it offers tools for confident, long-term ownership. Read More
Budget-Friendly Ideas to Boost Curb Appeal
Quick and inexpensive fixes, such as painting a front door or replacing a worn welcome mat, can help make a great first impression on prospective buyers. Read More
How to Build Equity in a Home
Home equity is one of the biggest financial benefits of home ownership. Make it count by paying on time, paying extra, renovating and waiting for the value to grow. Read More
Why 50% of Homes Are Selling for Under Asking and How To Avoid It
If your selling strategy still assumes you’ll get multiple offers over asking, it’s officially time for a reset. Read More
Pre-Approval: A First Step to Homeownership
Securing pre-approval before starting a home search is essential. It strengthens offers, shows seriousness and helps with a smoother buying process. Read More
What Realtors Need to Know About Today’s Market
Florida Realtors’ latest Economist Report reveals market shifts, rising prices, changing demographics and other factors are shaping the state’s real estate market. Read More
NAR-Supported Privacy Bill Signed Into Law
The Homebuyers Privacy Protection Act became law on Friday, restricting trigger leads and shielding consumers from unwanted calls, texts and emails. Read More