Real Estate News
Bolder Interiors Take Hold in Homes
A shift toward color drenching shows renewed interest in warmer, more expressive interiors that could translate well in listing photos and online tours. Read More
Rate Shopping Pays, Most Don’t Do It
Even small rate differences can expand the number of homes within reach for buyers facing strained affordability, new research shows. Read More
Marketing Moves Beyond ‘Just Listed’
As social feeds evolve, listing graphics stand out less. Agents get more engagement with storytelling, lifestyle content and authentic video. Read More
NAR Forecast Sees 2026 Market Rebound
NAR economists project lower rates, rising inventory and a 14% sales increase in 2026, though progress will vary by market as affordability and supply differ locally. Read More
Why Selling Your House This Winter Gives You an Edge
Spring gets all the attention, but it’s not always the best time to sell a house. Yes, more buyers show up, but so do a lot of other sellers. Read More
Fed Delivers Third Straight Rate Cut
The Fed cut its key rate by 0.25% to about 3.6% and signaled a possible pause on future cuts. The rate decrease can help ease mortgage rates, but not immediately. Read More
Jacksonville Lands on NAR’s 2026 Hot-Spot List
NAR’s latest outlook points to rising demand in 2026, with Jacksonville noted for job growth, income gains and a better balance between prices and wages. Read More
Prioritizing Repairs Before Selling a House
Experts say sellers should focus on repairs that affect safety, function and maintenance. Strategic fixes — not luxury upgrades — help homes show better and avoid deal-killers. Read More
Real-World Tips for Negotiating Concessions
Agents are leaning on calmer, psychology-based tactics to negotiate concessions, using timing, framing and high-value, low-cost trades to keep deals moving. Read More