Real Estate News
Escaping the ‘Secret Agent’ Trap
Many new agents announce their careers, then fade from view. Experts say success comes from visibility and showing up consistently. Read More
NAR: AI Apps Must Meet MLS Standards
NAR says it supports new technology like Zillow’s ChatGPT integration as long as it follows MLS rules and data license agreements. Read More
Curb Appeal Starts at the Top: A New Roof
A new roof can raise your home’s value, improve curb appeal and reduce energy costs, often paying off more than interior upgrades like kitchen remodels. Read More
Generational Gaps Shape Neighborhood Appeal
A new survey finds neighbor connections vary sharply by generation, and experts say those bonds, or lack of them, can shape community stability and home values. Read More
Cutting Marketing Spending Without Losing Leads
Spending less on ads can yield better results. One expert says cutting waste, auditing expenses and improving conversions drive sustainable real estate growth. Read More
Baby Boomers Hold Nearly Half of U.S. Real Estate
Baby boomers own 41% of U.S. real estate – twice that of millennials – reflecting decades of price growth and tougher entry for younger buyers. Read More
Supreme Court Upholds NAR Win on MLS Rule
The Supreme Court declined to review a case against NAR’s former “no commingling” rule, letting stand rulings that supported NAR’s position. Read More
Rising Identity Theft Exposes Privacy Gaps
Identity theft reports topped 1.1 million in 2024, with losses over $43 billion. Lock down personal data by limiting online sharing and tightening privacy settings. Read More
Latino Population Reaches Historic Milestone
Latinos now make up 20% of the U.S. population, showing continued growth in both population and workforce participation that could shape future housing trends. Read More