Real Estate News
Florida Consumer Confidence Up, Caution Persists
Expectations improved in December, but inflation and labor market uncertainty continued to shape how Floridians view the economy heading into 2026. Read More
Practical Ways Agents Are Using AI
AI is being used to analyze MLS data, create charts, map customer workflows and plan local content, saving time while strengthening market visibility. Read More
Florida Housing Enters 2026 on Firmer Ground
Florida Realtors’ Brad O’Connor sees easing rates steadying Florida’s market, while NAR’s Jessica Lautz points to national affordability pressures for first-time buyers. Read More
Turning a Calendar Into a Real Estate Power Tool
Smart use of digital calendars helps agents reduce no-shows, improve communication and stay connected with customers through automation, reminders and integrations. Read More
Why Pre-Approval Should Be Your First Step – Not an Afterthought
Finding the right home feels exciting – but being pre-approved for your loan is what makes it possible. Read More
Why Pre-Approval Should Be Your First Step – Not an Afterthought
Finding the right home feels exciting – but being pre-approved for your loan is what makes it possible. Read More
Online Research Now Drives Agent Selection
[[{"value":"Digitally savvy, repeat buyers now dominate the market, using online research to screen agents before first contact and moving quickly once they engage. "}]] Read More
RISMedia Showcases Florida Realtors’ Tech Success
Florida Realtors takes a member-first approach to technology, pairing practical tools with education to deliver real-world value. Read More
Gen Z Turns to Co-Buying to Enter Homeownership
Young buyers are pooling resources as lenders adapt, offering programs for unrelated co-borrowers and credit models that better reflect real-world payment behavior. Read More