Real Estate News

Google Goes All-In on AI

 AI is now in searches, shopping, creation and other services, and real estate pros can leverage these new tools to reach customers and track advertising success.  Read More  

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Leadership Begins With Others

 To boost mentoring buy-in, real estate pros should highlight the value of training and empathy, encouraging agents who want to grow personally and professionally.  Read More  

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Mentors Coach New Leaders

 To boost mentoring buy-in, real estate pros should highlight the value of training and empathy, encouraging agents who want to grow personally and professionally.  Read More  

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April New Home Sales Surge

 New single-family home sales in the U.S. rose 10.9% in April as builders offered incentives to attract buyers despite economic headwinds.  Read More  

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DeSantis Signs State Parks Bill

 The governor signed a bill blocking golf courses, resort-style lodges and sports facilities in state parks, a Florida Realtors 2025 legislative priority.  Read More  

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